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About us.

Kate Popiel presenting What's the Deal pitch at startup competition

It was all a Dream.

What's the Deal?" was created out of a simple, yet powerful idea: finding the best happy hour deals in Edmonton without the hassle. After long shifts in the restaurant industry, Kate—our founder—was ready for a good meal and a cold drink without breaking the bank. Tired of digging through websites and making endless calls to track down deals, she imagined a mobile app that could show all the top specials, happy hours, and drink offers around her, based on her location. When nothing like it existed, she decided to build it herself. With the help of her brother, Leo, they brought the vision to life, and that's how "What's the Deal?" was born.

Trophy Gallery

Alberta Innovates partner logo
500 Global accelerator program logo
GrowthX Academy participant logo
Collision Conference attendee logo
Slice TV featured startup logo
Startup Week Edmonton participant logo

Meet our Team

Kate Popiel, CEO and Co-Founder of What's the Deal, professional headshot
CEO / Co-Founder
Kate Popiel

Kate, CEO and co-founder of What's the Deal, is a prominent leader in Edmonton's Women's Entrepreneurship ecosystem. Her Canadian Entrepreneur nomination, Slice TV feature, and advocacy at the YEG Hospitality shines.

Leo Popiel, COO and Co-Founder of What's the Deal, professional headshot
COO / Co-Founder
Leo Popiel

Leo, co-founder and COO of What's the Deal, launched the company in 2016 with his sister to revolutionize how Edmontonians find deals from their parents' basement.

Lee Humeniuk, Chief Technology Officer of What's the Deal, professional headshot
Chief Technology Officer
Lee Humeniuk

Lee, CTO of What's The Deal?, brings over a decade of experience and thought leadership in the tech ecosystem.